Challenges Before Introduction

As a D2C brand selling in-house roasted coffee beans, we focused on SNS advertising centered on Instagram and TikTok. However, due to social media algorithms, if the same creative is delivered continuously, users quickly become bored with it (ad fatigue), and the click-through rate (CTR) drops sharply. For a small team, producing fresh, trend-aware videos at all times had reached the limit of our available resources.

Solution with Agilely

We uploaded product still images and text describing the flavor we wanted to communicate to our target audience into Agilely, and used its "video creative automatic generation" feature. AI analyzed the latest social media trends and generated countless vertical short-form videos by combining the optimal pacing, effects, and background music. We automatically rotated and delivered video ads with different approaches every day, achieving operations that constantly caught users' attention.

Results of Introduction

• The average ad click-through rate (CTR) increased dramatically to 1.8 times the previous level

• The number of new customers acquired via social media increased by 200 per month

• Completely prevented performance degradation caused by creative fatigue

Future Outlook

"I’m amazed that even without filming or video editing skills, we can create social media ads that are on par with professional work. Going forward, we want to use Agilely for promotions such as seasonal limited-edition blends and further increase the number of brand fans."