Challenges Before Implementation

In our online learning app, sign-ups for the "free trial" were growing steadily, but the conversion rate to the "paid plan" was below the industry average. Although users' learning pace and goals varied, we were sending the same generic message at a fixed time: "Would you like to upgrade to a paid plan?" which may have been hurting the user experience.

Solution with Agilely

By combining Agilely's "real-time analytics" and "lead scoring," we visualized users' in-app behavior. AI scored users' "engagement" based on login frequency, completion status of specific curricula, history of viewing help pages, and more. The AI detected the optimal timing when motivation to pay became highest (the Aha moment), and automatically delivered personalized special offers.

Results

• Conversion rate from free trial to paid plan increased 1.8x

• Churn rate decreased, and LTV (customer lifetime value) improved by 15%

• As user frustration was resolved, inquiries to customer support decreased

Future Outlook

"Rather than just pushing a sale, we can now make proposals at the moment users truly need them. We also share Agilely's scoring data with the customer success team and use it to help build a more robust learning support system."