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Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

Shokon Co., Ltd.

Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

/

Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

Shokon Co., Ltd.

Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

/

Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

Shokon Co., Ltd.

Visualize the appeal of highly specialized B2B products with video. Inquiries from overseas have surged.

Challenges Before Adoption

Although our precision machinery is extremely confident in its performance, its structure is complex, making it very difficult to convey its appeal using only text and still images. If sales representatives gave a live demo, customers were convinced, but the bounce rate on the website was high, and new customer acquisition, especially from overseas companies facing language barriers, was not progressing at all. We also had no budget to repeatedly produce expensive videos for trade shows.

Solution with Agilely

We entered the product design drawings and text summarizing the features into Agilely and used the "video creative generation function." Even without specialized CAD data, AI automatically generated a product explainer video with a 3D feel that is easy to understand intuitively. Furthermore, using the AI multilingual translation subtitle function, we implemented videos in English and Chinese on our global site within just a few days.

Results After Implementation

  • Inquiries from overseas bases increased threefold

  • Video production costs were cut by 90% compared with traditional outsourcing costs

  • Average time spent on the website increased by 45 seconds

Future Outlook

“It is revolutionary that we can now mass-produce ‘watch-and-understand’ video content at low cost. Going forward, we want to use Agilely to create product manuals and troubleshooting videos for existing customers as well, and connect that to improved customer satisfaction.”

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