Challenges Before Implementation

We were operating on multiple platforms, including Instagram, TikTok, and Google Ads, but in the apparel industry, where trends change rapidly, deciding how much budget to allocate to each channel depended entirely on the person in charge’s "intuition and experience." A major issue was that we could not manually keep up with traffic fluctuations on weekends and at night, resulting in wasted ad spend and missed opportunities.

Solution by Agilely

We introduced Agilely’s "budget allocation feature" and switched to AI-driven, 24/7 automated optimization. AI monitored the real-time ROAS (return on ad spend) of each channel and instantly and dynamically reallocated budget to high-performing creatives and media. We automated the most effective budget management with a speed and precision that would be impossible for humans.

Implementation Results

• Reduced cost per acquisition (CPA) by 40%

• Ad-driven sales reached a record high

• Time spent by the team on budget management and bid adjustments was reduced to zero

Future Outlook

"We no longer need to worry about performance drops late at night or on holidays, and we can trust our ad operations with peace of mind. The budget and time we’ve freed up are being invested in new growth marketing initiatives, such as launching new brands and influencer campaigns."