Challenges Before Implementation

In the rapidly changing IT market, updating our owned media, which serves as a touchpoint with prospective customers, and distributing social media ads were important tasks. However, we lacked writers and creators with specialized IT knowledge in-house, and content production was always a bottleneck. Creating even a single article required a great deal of time and cost, raising concerns that we would fall behind competitors' fast-moving marketing initiatives.

Solution with Agilely

We fully introduced "Copywriting AI" and "Automatic Video Generation." By simply entering brief text such as product specifications or key points from a plan, Agilely's AI automatically generates specialized ad copy and explanatory videos tailored to target audiences (for engineers, executives, etc.) in just minutes. We dramatically shortened the production process, which previously took weeks, and built a system that could continuously produce high-quality content at scale.

Results

• Reduced creative production man-hours by 80%

• Monthly lead acquisitions increased 150% year over year

• A/B test frequency improved from once a month to daily

Comparison Before and After Implementation

Voices from the Person in Charge

We spoke with the person in charge.

"With the introduction of Agilely, the bottleneck in creative production that we had been struggling with in-house was brilliantly resolved. Because AI instantly outputs highly accurate content that captures our intent, it is now an indispensable and reliable partner for our marketing team." (Mr./Ms. 〇〇, Marketing Director, Global Tech Co., Ltd.)

Future Outlook

"By leaving most of our production work to AI, the marketing team has been able to focus on higher-level tasks such as 'customer understanding' and 'strategic planning.' Going forward, we aim to further improve AI's learning accuracy and deliver more personalized communications."