Challenges Before Implementation

Because the product we handle is high-priced real estate, a single "property viewing reservation" or "request for materials" from the website is extremely valuable. However, the landing pages (LPs) and reservation forms had high user drop-off rates, causing significant lost opportunities. Even when we discussed improvement ideas internally, due to a shortage of engineering resources, implementing A/B tests took several months, and we were unable to run rapid PDCA cycles.

Solution with Agilely

We introduced a no-code, implementable "A/B testing automation feature" into the LP. More than 50 variations proposed by AI, such as the main visual, catch copy, and the color and placement of the reservation button, were automatically tested at the same time. While traffic was automatically allocated, the system automatically identified the "winning pattern" with the highest conversion rate (CVR) and built a mechanism to apply it to all users.

Implementation Results

• CVR (conversion rate) of the reservation form improved by 25%

• Verification period was significantly reduced from 3 months to 2 weeks

• Bounce rate across the site improved, and engagement increased

Future Outlook

"An environment has been put in place where UI/UX improvements can be made instantly, led by marketers without using development resources. Going forward, we plan to fully leverage Agilely's testing features even for short-term, high-stakes initiatives such as seasonal campaign pages."