Challenges Before Introduction

At our clinic, which specializes in self-paid medical services, new appointments from web searches were an important acquisition channel. However, as the number of competing clinics in the area increased, our search rankings declined and patient acquisition via the web dropped. We were updating blog posts blindly, but we lacked analysis of search intent—namely, which keywords our target patients were actually using.

Solution with Agilely

We introduced Agilely's "SEO Keyword Suggestion Feature" and shifted to a data-driven content SEO strategy. From combinations of "region name × specific concern (symptom)," AI automatically extracted "promising keywords" with search volume but low competition. In addition, we received AI suggestions for the article structure needed to rank highly for those keywords (including headings and approximate word count), and specialist physicians wrote and supervised the articles accordingly.

Results

• Achieved first place in search rankings for multiple major keywords we had been focusing on

• Increased the number of new patients from organic search by 20%

• Built a strong acquisition foundation without relying on rising paid listing ad costs

Future Outlook

"Thanks to AI, 'the information patients really want to know' has become clear, and we are now able to deliver high-quality medical information. Going forward, we will use Agilely's analytics features to work on improving the site's navigation as well."